Competence Center Digital Experience Management

Digital Experience Management ondersteunt bedrijven om boeiende, digitale interacties te bouwen die op diverse platformen en via verschillende kanalen toepasbaar zijn en dit voor zowel interne gebruikers als klanten.

DEM geeft bedrijven de kans om marketing, business en IT dichter bij elkaar te brengen om boeiende, authentieke oplossingen te maken die de merkentrouw vergroten en versterken teneinde zich nog beter te onderscheiden van de concurrentie.

Het gaat over een andere manier om met digitale media en kanalen om te gaan waarbij de gebruiker centraal staat en de manier waarop die met u als bedrijf wenst te communiceren en geïnformeerd wenst te worden, gegeven de hedendaagse technologische mogelijkheden.

DEM bij Saga Consulting Group

Bij Saga Consulting Group vindt u DEM terug in Enterprise Applications, Web en Mobile Applications en Social Media & Communication.

Om DEM te realiseren gebruikt het Competence Center ondermeer het Adobe Digital Enterprise Platform, de Adobe Digital Publishing Suite en het web experience management platform van Adobe, CQ 5.

Wat kunnen deze technologieën voor u betekenen?

Onderstaand kan u een klein extract uit de whitepaper van het Competence Center Digital Experience Management terugvinden. Dit vertelt u wat deze technologieën voor u kunnen betekenen.

With the Adobe Digital Enterprise Platform, built on a standards-based, modern architecture, Saga Consulting Group can:

• Deliver interfaces that people want to use
  Deliver a range of interfaces that unify content and applications across a number of web platforms and mobile devices.
  
  Develop PDF and HTML forms that can be deployed inside and outside the enterprise, with built-in error detection, conditional fields, and accessibility options for simplifying the user experience.
  
  Generate interactive PDF Portfolios that allow users to engage offline.
  
  Integrate social and collaborative capabilities directly within rich applications with hosted collaboration services that enables you to link chat, screen sharing, whiteboarding, webcam, Voice over IP (VoIP), and other capabilities.
• Enhance functionality with dynamic application services
  In the enterprise environment, a great user interface is meaningless if it doesn’t connect with the existing infrastructure.
  
  Orchestrate processes that take information provided by customers and route it throughout the organization to the people and systems that need to process it.
  
  Leverage a service-oriented architecture to mix and match IT services to create innovative solution scenarios.
  
  Integrate with existing systems using standards-based approaches like JMS, web services, and more.
• Deliver content that informs and engages
  Customers expect to be able to get the information they want quickly and easily. As a result, modern solutions blend content and applications in a transparent fashion, informing users while enabling them to take action.
  
  Reuse content and shared components across best-in-class frameworks to build applications for all your key channels (mobile, web, and so on).
  
  Integrate with existing enterprise content management (ECM) systems to access content from repositories across the enterprise.
  
  Protect sensitive information with policy-based rights management that controls who can access information, what they can do with it, and how long they can use it.
• Adobe Digital Publishing Suite is a solution that lets media and business publishers create, distribute, monetize, and optimize publications for tablet devices.
  Deliver engaging, publisher-branded reading experiences on an array of mobile devices — including Apple iPad, Android™, and BlackBerry PlayBook tablets.
  Efficiently author publications and documents using familiar Adobe Creative Suite 5.5 components.
• Adobe CQ 5: Web Experience Management Platform
  Built atop Adobe's industry-leading Java Content Repository CRX, CQ5 from Adobe provides a complete suite of applications for marketing, business and IT organizations to optimize online marketing, presence and communication.
  • CQ5 Mobile delivers mobile web experiences as well as native mobile application authoring and editing for feature phones, smartphones and tablets.
  • CQ5 Web Content Management (WCM)
  • CQ5 Marketing Campaign Management
  • CQ5 Social Collaboration
  • CQ5 Targeting provides out of the box integration with Adobe Online Marketing Suite, powered by Omniture.